Regular price £8.59 inc. VAT

LOreal Professionnel Dia Richesse Demi Permanent Hair Colour 50ml

In stock - 7 items available


LOreal Professionnel DIA Richesse: Low Commitment Colour Solution

  • Ammonia-free for gentle tone-on-tone colouration
  • Radiant tones with rich, deep reflects and an exceptional soft feel
  • Up to 70% white hair coverage


Discover the gentle art of tone-on-tone colouration with LOreal Professionnel DIA Richesse. This ammonia-free semi-permanent hair colour offers a perfect blend of natural tones and deep reflects, ensuring a soft feel and radiant finish. Ideal for discreetly blending away the first signs of grey hair, it provides a natural and youthful look. With a lifespan of up to 4 weeks, DIA Richesse gracefully fades over time, maintaining the hair's natural beauty.

The quick development time caters to those needing a fast and effective colour refresh, ensuring vibrant results even with a hectic schedule. DIA Richesse, enriched with a conditioning formula, leaves hair nourished, glossy, and full of life, enhancing its natural vibrancy.

Directions for Use

  • Exclusively for professional application.
  • Development time: 20 minutes, which may vary based on the specific service.
  • Follow precise mixing ratios as recommended on the packaging for optimal results.


  • Strictly for professional use. Appropriate gloves should be worn during application.
  • Thoroughly rinse hair after the allotted development time.
  • Not suitable for individuals under 16 years old.
  • A patch test is recommended to check for allergic reactions.
  • Avoid using on individuals with a history of allergic reactions to hair colour products or temporary black henna tattoos.
  • Contains phenylenediamines; not intended for eyebrow or eyelash dyeing to prevent risk of injury.