Regular price £11.90 inc. VAT
Regular price -20% £14.88 Sale price £11.90 inc. VAT

LOreal Professionnel Dia Color Demi Permanent Hair Colour 60ml

SKU: DC-1 Barcode: 3474637208615

Overview

Experience the brilliance of LOreal Professionnel Dia Color, an ammonia-free, demi-permanent hair colour that provides up to 6 weeks of vibrant, glossy colour. Perfect for toning, glossing, and refreshing sensitised, lightened, or coloured hair, Dia Color offers true-to-tone results with up to 70% grey coverage. Its unique formula uses gentle acidic technology to balance hair, close cuticles, and deliver 3x more shine for healthier-looking results.

Description

L'Oréal Professionnel Dia Color is your go-to choice for demi-permanent hair colour without ammonia. This advanced formula ensures up to 6 weeks of intense, glossy colour while enhancing shine by three times. Offering up to 70% grey coverage, it is perfect for neutralising lightened hair and revitalising faded lengths. The innovative Melanin Gap Filler Technology replenishes lost melanin, infusing colour into the hair fibre for balanced, natural-looking results. With intermixable shades, you can create personalised colours tailored to your preference. The acidic gel-crème texture makes mixing, application, and rinsing straightforward and effective.

Key Benefits:

  • Up to 6 weeks of lasting colour
  • 3x increased shine
  • Up to 70% grey coverage
  • True-to-tone colour
  • Contains up to 92% natural origin ingredients*

*Based on internal tests

Directions for Use

To use L'Oréal Professionnel Dia Color, mix it in a 1 to 1.5 ratio with Dia Activateur (6 vol. or 9 vol.). After mixing, apply immediately to dry hair, ensuring to wear suitable gloves. Allow the product to develop for up to 20 minutes for optimal results, whether pre-colouring, toning, refreshing lengths and ends, or adding shine to previously coloured hair.

Ingredients

AQUA / WATER / EAU, CETEARYL ALCOHOL, ETHANOLAMINE, GLYCERIN, PROPANEDIOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, OLEIC ACID, OLEYL ALCOHOL, TOLUENE-2,5-DIAMINE, COCO-GLUCOSIDE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, SODIUM METABISULFITE, 2,4-DIAMINOPHENOXYETHANOL HCL, PARFUM / FRAGRANCE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, ASCORBIC ACID, TETRASODIUM GLUTAMATE DIACETATE, XANTHAN GUM, THIOGLYCERIN, SODIUM HYALURONATE, CITRIC ACID.

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