Discover the ultimate in hair glossing with our L'Oréal Dia Colour Demi-Permanent Gloss Colour range. This premium collection offers a vibrant selection of shades that enhance your hair's natural beauty while providing rich, glossy colour that lasts. Perfect for refreshing your current hue or trying something new, our demi permanent formula ensures minimal damage and maximum shine. Ideal for both salon professionals and at-home stylists, L'Oréal Dia Colour delivers professional results with a touch of luxury. Achieve brilliant, glossy hair with our easy-to-use, long-lasting demi permanent colours.