Shop Wella Colour Touch at Beauty Hair UK — professional demi-permanent hair colour for toning, gloss and softer maintenance between permanent colour services. This collection brings together the full Color Touch shade range, Color Touch Plus and the matching Wella Color Touch developer.
Why colourists choose Wella Color Touch
Color Touch is built for shine, tonal refinement and controlled fading without a hard regrowth line. It sits in a different part of the service menu from Koleston Perfect — it is the right choice when the job is refreshing faded mids and ends, blending early grey with a softer result, adding warmth or depth to previously lifted hair, or creating a polished gloss finish after a bleach service. The ammonia-free formula is well-tolerated and the fading behaviour is predictable, which makes it easy to maintain across repeat appointments.
Using Color Touch with the right developer
Color Touch requires a low-volume developer — typically 1.9% or 4% — rather than the stronger strengths used with permanent colour. The Wella Color Touch Developer is formulated to match the system and preserve the demi-permanent result. If you are working across Wella systems in the same session, the Wella Welloxon Perfect developer range handles the permanent side. Pairing the right developer strength to the right system is the detail that separates a clean result from an inconsistent one.
Color Touch vs Koleston Perfect — the short version
Color Touch is demi-permanent: no harsh regrowth, softer fade, ideal for tonal work and gloss. Wella Koleston Perfect is permanent: full grey coverage, stronger lift capacity, longer-lasting deposit. Most working colourists use both, matched to service type. For a fuller breakdown, read our Wella Color Touch vs Koleston Perfect guide.
Shop the Color Touch system
Common Wella Colour Touch questions
Is Wella Color Touch permanent hair colour?
No. Color Touch is a professional demi-permanent hair colour. It fades gradually rather than growing out with a hard line, which makes it well-suited to maintenance colouring, toning after lightening, and clients who want regular colour changes without a permanent commitment.
What developer do you use with Wella Color Touch?
Color Touch uses a low-volume developer — 1.9% (6 Vol) for toning or refreshing, 4% (13 Vol) for standard colour deposit and light grey blending. Do not use the higher-volume developers intended for Koleston Perfect or bleach work. The matching Wella Color Touch Developer is available in this collection.
Can Wella Color Touch cover grey hair?
Color Touch provides up to 50% grey blending rather than full coverage. For clients with significant grey who want complete coverage and a longer-lasting result, Wella Koleston Perfect is the more appropriate system.
What is Wella Color Touch Plus?
Color Touch Plus is designed for darker base shades where extra depth or improved coverage is needed. It follows the same demi-permanent approach as the standard range but is formulated for clients with resistant hair or when working with deeper tone families.
Does Wella Color Touch work after bleaching?
Yes — Color Touch is frequently used as a toner after a bleach or lightening service. After using Wella Blondor or another professional lightener, a Color Touch shade applied at the correct developer strength deposits tone precisely and fades evenly, making it a clean finish for blonde, copper and brunette colour work.
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