Collection: L'Oréal Dia Richesse Demi Permanent Hair Colour

Introducing L'Oréal Professionnel DIA Richesse, the ammonia-free, tone-on-tone hair colour that enhances natural shades with rich, deep reflects and a superbly soft feel. Perfect for subtly blending away initial grey hairs, it offers a natural, vibrant look. This exceptional semi-permanent colour lasts up to four weeks, fading gracefully over time. Ideal for quick touch-ups, DIA Richesse suits the fast-paced lifestyle, requiring minimal development time. Its innovative conditioning formula ensures your hair not only looks glossy and full of life but feels wonderfully conditioned. Embrace the vibrancy with DIA Richesse and give your hair a luxurious, glossy finish.